We collect the following categories of personal information for the business and commercial purposes listed below. We retain information only as long as reasonably necessary for the purposes collected, including meeting legal, accounting, or reporting obligations.

Categories we collect (examples):

• Identifiers: name, email address, phone number, mailing address, account info, IP address.

• Customer Records: billing and shipping details, purchase history.

• Commercial Information: products/services viewed or purchased, preferences.

• Internet/Network Activity: device/ browser data, pages viewed, referring/exit pages, time stamps, cookies and similar technologies.

• Geolocation Data: approximate location derived from IP.

• Sensitive Personal Information (generally not sought): If you voluntarily share health- or wellness-related details during coaching intake or sessions, we process them only to provide the Services and at your direction.

Business/Commercial purposes:

• Provide and improve the Services and customer support.

• Personalize content, offers, and communications.

• Process payments and fulfill purchases.

• Perform analytics, debug, and secure our Services.

• Marketing and advertising (including retargeting/measurement).

• Comply with legal obligations and enforce terms.
  
  

Sources of information:

• Directly from you (forms, purchases, emails, coaching intake).

• Automatically via cookies/pixels/analytics tools.

• Service providers (e.g., payment processors, email and website hosts).

• Advertising/marketing partners.

Disclosure for business purposes:

We share personal information with service providers and contractors that help us operate (e.g., site hosting, email/funnel tools, analytics, payment processing, advertising). We require them to use your information only to provide services to us.

Sale/Sharing (CPRA definitions):
We do not sell personal information for money. Some analytics and advertising tools may constitute “sharing” or a “sale” under California law due to cross-context behavioral advertising. See Your Privacy Rights for opt-out choices.

We use personal information to:

• Operate, maintain, and improve the website and Services.

• Communicate with you (e.g., newsletters, service updates, transactional emails).

• Process orders, subscriptions, and payments.

• Personalize experiences and content.

• Conduct analytics and measure campaign performance.

• Detect, prevent, and address security incidents or fraud.

• Comply with legal requirements.

When you make a purchase, your payment is processed by a third-party payment processor. We do not store full payment card numbers. The processor’s use of your data is governed by its privacy policy.

• Email: You can unsubscribe at any time via the link in our emails or by contacting us.

• SMS (if used): We will obtain your opt-in first; you can reply STOP to opt out.

Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us to request deletion.

We implement reasonable technical and organizational measures designed to protect personal information. However, no method of transmission or storage is perfectly secure.